Shared production · Tactical
Tactical production missions
Connect your product to a prepared tactical production. You share the cost of location, team, scenario and atmosphere — and get your own professional outputs for web, catalogue, trade shows, B2B and social. Each brand has its own campaign, and products naturally meet in a wider scenario.
The approach
One production, several standalone campaigns.
A tactical production mission is a smart alternative to a big individual campaign. You do not have to fund the whole scenario, location, team, gear and light alone — you join a prepared production concept in which your product gets its own visual outputs. Each client has their own campaign and their own selection of photos; their product can at the same time naturally appear in the campaigns of other compatible brands.
When a scene with a weapon, optic, gloves, vest and backpack comes together, each brand gets its own lead outputs and is at the same time visible in the wider scenario of the others. This creates natural cross-marketing that raises the value of the whole production. We prepare several mission formats: Range product day (the range), CQB industrial day (industrial / training environment), Outdoor patrol day (exterior and survival), Night operation day (low light, smoke, flashlights, night vision) and Product launch day (bringing a specific product to market).
How missions work
One scene. Several brands. Each its own campaign.
Freemason builds the production
Scenario, location, team, gear, equipment, light, schedule and production direction.
Brands join by category
Optics, gear, apparel, accessories, shooting equipment, outdoor, ranges or distributors.
Everyone gets their own outputs
Each brand has its own campaign, its own selection and clearly defined rights.
Upcoming missions
What you can join.
Range product mission
Open slotsSceneRange · Product · Detail · Action
Suitable forOptics, mounts, gloves, hearing protection, shooting accessories, holsters, belts, ranges
OutputsHero visual, product details, action series, social, B2B outputs
Available slots1 main partner · 4 product partners · 3 insertion slots
I want my product inCQB industrial mission
In preparationSceneIndustrial · Entry team · Smoke · Movement · Light
Suitable forTactical apparel, vests, helmets, flashlights, gloves, protection, gear
OutputsScenic action, product details, social, B2B
Available slots1 main partner · 5 product partners
Reserve a categoryNight operation mission
Pre-registrationSceneLow-light · Flashlights · Thermal · NVG · Smoke · Silhouettes
Suitable forFlashlights, thermal, night vision, optics, electronics, tactical accessories
OutputsAtmospheric visuals, low-light product details, social
Available slots4 product partners · 3 insertion slots
EnquireOutdoor patrol mission
Open slotsSceneForest · Patrol · Outdoor · Survival · Hunting
Suitable forBackpacks, footwear, jackets, outdoor apparel, optics, survival gear
OutputsLifestyle action, product details, social, e-commerce
Available slots1 main partner · 4 product partners
I want my product inProduct launch mission
On demandSceneProduct launch · Hero visual · Detail · Video · Social
Suitable forNew model, new line, pre-trade-show launch, distributor pack
OutputsHero visual, details, short video, social, landing page
Available slotsIndividual — 1 brand / 1 product
Enquire about a launchTrade show mission
SeasonalSceneTrade show · Booth · Catalogue · QR · B2B · Video loop
Suitable forBrands before a trade show, distributors, B2B sales
OutputsBooth graphics, catalogue, web with QR, B2B presentation, video loop
Available slotsBy the trade show date
Enquire about a trade showSlot status is indicative — we confirm current availability and date after you send the product.
How you can join
From a small entry to a main partner.
Product insertion slot
Your product appears naturally in the scene; you get a small own selection and social outputs. Good for accessories and a test entry.
Product campaign slot
Your own mini campaign — hero visual, details, action use and outputs for web, catalogue and social.
Main partner slot
Dominant role in the mission, lead outputs, a wider photo set, optional video and a stronger position in communication.
Category lock
Exclusivity in your product category — formally guaranteed for the whole mission.
Brand connection
How brand connection works.
What you get
Outputs ready to deploy — not just files.
Why Freemason
Quality is the result of control, not chance.
- Intent before gear — we don't shoot the product, we build the world where it starts to sell
- Full transfer of intellectual property on delivery
- Concept to delivery under one roof — one team, one responsibility
- 70+ productions across 16 countries since 2011
Selected work
A sense of the output.
Full portfolio available after NDA.
How it works
From brief to full rights.
- 01
Brief & goal
What the image must achieve, where it runs and at what scale.
- 02
Visual direction
Light, space, mood and composition — decided before the first frame, where the world that sells the product takes shape.
- 03
Production
Location, team, gear and lighting scheme. Every detail intentional.
- 04
Delivery & rights
Final files in every format plus a full transfer of intellectual property.
Who it is for
Built for ambition, not for size.
Weapons, optics and mounts
Tactical apparel, gear and protective equipment
Gloves, backpacks, flashlights and accessories
Shooting ranges, training centres and distributors
We build
the image.
Most of a visual's value is created in preparation, not in post. That's where light, space and intent are decided. Let us create yours.
Have a project that deserves an image?
Get a quoteFAQ
Good to know.
Can direct competitors be in one production?
No. We only combine non-competing or complementary brands in one production (e.g. a weapon and an optic, apparel and gear). You can also request product exclusivity in your category.
Where will my product appear?
You get your own separate selection of outputs and clearly defined rights. Using your product in other brands' campaigns is subject to your prior approval — you can decline being associated with a specific brand.
Do I get my own outputs, or shared ones?
Your own. Each brand gets its own campaign and its own selection of photos; you only share the production cost, not the final materials.
Can a production day be handled under NDA or white-label?
Yes. Non-public products are handled under NDA and outputs can be delivered without Freemason branding, under the client or agency banner.
How much does a tactical production day cost?
Thanks to shared cost, the price is a fraction of a big individual production — the exact figure depends on the number of participating brands and the scope of the day. Send the product and the type of outputs and we return a plan and quote within 2 business days.
Contact
Tell us about the project.
- Reply within 2 business days
- Handled directly by production — no call centre
- Full transfer of intellectual property
- Discreet, NDA-friendly cooperation